We crafted an emotional homage for Kia, capturing Rafa Nadal in the twilight of his Australian Open journey. Filmed with a poetic sensibility, the piece honours his resilience and legacy, blending intimate moments and cinematic flair to underline his remarkable bond with the sport.
Inspired by Kia’s longstanding partnership with Rafa—and the brand’s deep connection to tennis through its Australian Open sponsorship —we shaped a film that transcends a typical brand spot. Instead, it's a gesture of reverence: a “Dear Rafa” letter transformed into a visual narrative that reflects both the athlete's stature and the emotional weight of his farewell.
